Screenshot style breakdown
Sampled from 6 of Zeno Expense's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#242C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
If Zeno is your expense management tool of choice, download the Zeno app for access anytime, anywhere. It's the ideal companion for managing and approving business expenses on the go to help streamline the entire process. Here's what you can do in the Zeno app (depending on your permission configuration): • Take photos of expense receipts and let the app extract key information to reduce manual data entry. • If a corresponding transaction exists for the expense, it's automatically matched with corporate card purchases. • Managers can approve expense claims in the app, on the go. Plus much more. Download the Zeno app and enter your Zeno login credentials to access all your expense information.
App details
What you can learn from Zeno Expense
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Zeno Expense's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zeno Expense runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #242C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.