Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of True Balance - Personal Loan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC643C bg
#EE7957
#FCFC04 accent
#FFFFFF text
Screenshots
Icon palette
About this app
True Balance is now on iOS! True Balance is an online personal loan app trusted by over 80 million Indians. It is a secure digital platform for personal loans, payments, and financial services with a simple mission: Finance for All. We are authorised by the RBI as a Prepaid Payment Instrument (PPI) issuer and also facilitate digital personal loans ranging from ₹1,000 to ₹2,00,000 (Disbursal Amount) for a tenure of a minimum of 6 months to a maximum of 24 months through RBI-registered NBFCs. Additionally, we enable access to digital personal loans up to ₹5,00,000 through RBI-registered NBFCs in partnership with our fintech partners, with flexible tenures ranging from 12 to 48 months, subject to the lender’s policy. With our initial iOS version, you can now apply for personal loans seamlessly. More features like Digital Wallet, Gift Wallet, and others are coming soon! Personal Loans…
App details
What you can learn from True Balance - Personal Loan
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are True Balance - Personal Loan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: True Balance - Personal Loan runs a dark set with one background colour (#EC643C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCFC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.