Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of FWD by Fernwood's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#5C043C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Australia’s most trusted women’s fitness brand, now in your pocket. For more than 35 years, Fernwood has empowered women across Australia to build strength and confidence. Now, that same expert support is available wherever you are with Forward by Fernwood (FWD). FWD combines personalised fitness, nutrition, and progress tracking in one easy-to-use app designed specifically for women. Whether you're training at a Fernwood or from home, you'll get the guidance, accountability, and support that has helped more than 100,000 Australian women improve their health, fitness, and wellbeing. Personalised training plans Take the guesswork out of your workouts with training programs tailored to your goals, fitness level, and lifestyle. • Personalised guided workout plans • Smart exercise swaps when you need an alternative • 600+ exercise videos with expert demonstrations • Train at…
App details
What you can learn from FWD by Fernwood
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are FWD by Fernwood's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FWD by Fernwood runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C043C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.