Sampled from 6 of Club+'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C54B4 bg
#726BBE
#A494FC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
With the Club+ app, you have access to all your Club+ smart shopping essentials that help you get the most of each shop at New World, Pak'nSave and Four Square. SCAN Always have your Club+ card on you! Scan it with every shop at New World, Pak'nSave and Four square! SCORE Get more from your shop! Score Club+ Dollars, fuel discounts and special deals on the things you love*. Watch your Club+ Dollar balance grow in the Club+ app! See your fuel discounts in the Club+ app and simply scan your Club+ card at the pump to redeem. SAVE Save when you spend your Club+ Dollars instore or online at New World, PAK’nSAVE and Four Square^. Plus see how much you’ve saved with Club+ Deals when scanning your Club+ card at New World. Every week Club+ also shares picks we think you might like from your favourite New World and PAK’nSAVE stores. *On qualifying purchases at participating stores, see www.…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Club+'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Club+ runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C54B4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #A494FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.