Sampled from 6 of Océane's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4BCC4 bg
#D6A5AC
#346C3C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Não somos uma marca de beleza. Somos uma nova forma de comprar, consumir e pensar a beleza. Nascemos há quinze anos para trazer uma beleza espontânea, descomplicada, acessível, e claro, smart! Smart porque inovação faz parte do nosso DNA. Nosso primeiro produto - os lenços removedores de esmalte - foram inéditos no mercado. De lá para cá, as inovações não pararam. Estamos sempre de olho nas pesquisas e no que existe de mais inovador no universo da beleza. Assim, a cada mês apresentamos uma novidade. Do skincare produzido na Coréia do Sul, passando por acessórios para seu momento de bem-estar e autocuidado, além de maquiagem, nossa intenção é propor produtos para uma rotina prática e leve. Da pesquisa à compra, passando pelas nossas lojas, até o produto e seus rituais...a gente acredita que toda experiência de beleza pode (e deve!) ser mais smart. Agora, com o app da OCÉANE, você pode te…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Océane's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Océane runs a light set with one background colour (#F4BCC4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #346C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.