Sampled from 4 of 설빙's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCE4CC bg
#DDC8B3
#843434 accent
#111111 text
Reading the caption text from the screenshots in your browser…
설빙 앱에는 이런 서비스가 있어요. - 스탬프 : 설빙을 주문하면 스탬프가 차곡차곡 적립된답니다. 스탬프를 가득 채우면 드리는 선물! 놓치지 마세요! - 주문: 매장에 방문하지 않아도 앱에서 쉽게 배달과 픽업 주문이 가능해요. - 선물하기: 소중한 분들에게 모바일 상품권을 선물해보세요. 그 외 다양한 혜택과 이벤트를 앱에서 만나볼 수 있어요. 지금 바로 다운로드해 보세요!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 설빙's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 설빙 runs a light set with one background colour (#FCE4CC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #843434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.