Sampled from 4 of duopass Madrid's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E49C84 accent
#111111 text
Reading the caption text from the screenshots in your browser…
¡Descubre tu nuevo local favorito en Madrid! duopass es un exclusivo tour gastronómico 2x1 que te ayuda a explorar restaurantes de calidad. Encuentra sitios increíbles, activa ofertas exclusivas y canjéalas al momento desde tu móvil. Cómo funciona - Explora una lista curada de restaurantes de Madrid con ofertas exclusivas listas para usar cuando llegues. - Toca para canjear tu 2x1 en mesa: validación directa desde la app. - Lleva el control de tus canjes y recibe recomendaciones personalizadas según tus gustos y zonas. Ideal para citas, planes con amigos y amantes de la comida que quieren explorar Madrid.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are duopass Madrid's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: duopass Madrid runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E49C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.