Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 3 of Betsy - Horse Racing Form's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C3454 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Betsy is racing content reimagined. Built by racing people, for racing people, we’re here to make the sport more exciting, more accessible, and more entertaining for everyone — from the casual punter to the hard-core form student. We combine expert insight, sharp analysis, and modern storytelling to deliver racing content that cuts through the noise. From trusted tips and behind-the-scenes access to educational explainers and previews that actually help you punt smarter, Betsy brings racing to life in a way that feels fresh and fun. Most importantly, we’re proudly independent — and we partner with bookmakers, media companies, and industry leaders to put racing where it belongs: front and centre.
App details
What you can learn from Betsy - Horse Racing Form
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Betsy - Horse Racing Form's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Betsy - Horse Racing Form runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C3454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.