Sampled from 6 of Fuel Smart co's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4464E4 bg
#5E79E7
#14BC84 accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 7.8 words on average (longest 9).
Fuel Smart is a smart routing and fuel optimization app for truck drivers and fleet owners. Save on every mile by finding the lowest fuel prices along your route. Key features: Real-time fuel level alerts Lowest fuel prices from trusted stations Smart route planning based on fuel level and cargo weight Automatic refueling stop suggestions Light and dark navigation modes Simple and clean interface for fast use on the road Save more on every route: Fuel Smart analyzes your current location, cargo weight, fuel volume, and route to recommend the best stop for refueling — right when you need it. Smart refueling made easy: See the price before you stop. Control expenses and plan routes without spreadsheets or manual search. Fuel Smart — drive smarter, save more.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Fuel Smart co's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fuel Smart co runs a dark set with one background colour (#4464E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #14BC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.