Sampled from 6 of Clearblue Period Cycle Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041454 bg
#27346B
#7C44FC accent
#FFFFFF text
Predict your periods, track your cycles or try for a baby and more with the Clearblue® Period Cycle Tracker app! - The app is packed with features to help you learn more about your cycles and symptoms, which you can also track over time. - The Clearblue® Period Cycle Tracker app identifies your peak fertility days and predicts your period due date. - Use Clearblue® Smart Ovulation Test as your partner from trying to conceive to pregnancy! MUST be used with Clearblue® FREE Period Cycle Tracker. - Log your pregnancy test in the app. We respect your PRIVACY - Read our Application Privacy Policy on www.clearblue.com/smart-ovulation-test/privacy-policy or in the app. KEY BENEFITS of using Clearblue® Smart Ovulation Test: - Get pregnant faster1 by identifying your 2 most fertile days - Accurate: 99% accurate at detecting the LH surge - Clear in-app result: Easy to read, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Clearblue Period Cycle Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Clearblue Period Cycle Tracker runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #041454) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C44FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.