Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Bulwark's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4E43C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Bulwark App is for Bulwark+ members and features an ad-free environment to read, watch or listen to your favorite Bulwark commentators. The app was designed with members in mind and includes new features to enhance your subscriber experience: • Read to me - listen to articles on the go • Save articles or shows for later • A “For You” feed where you can follow what you love • Audio-only versions of all our shows • Resize text • Switch to dark mode • Dedicated Read tab • Dedicated Watch & Listen tab Bulwark+ is powered by Substack. Use your Substack profile to sign in to the app to get unfettered access to everything we publish and engage with The Bulwark community in the comments. About Us The Bulwark is home to Sarah Longwell, Tim Miller, Jonathan V. Last, Sam Stein, Catherine Rampell and more. We are the largest pro-democracy bundle on Substack for news and analysis. The Bulw…
App details
What you can learn from The Bulwark
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are The Bulwark's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Bulwark runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4E43C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.