Screenshot style breakdown
Sampled from 5 of Splx: Up for Fun's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#FCC474 accent
#111111 text
Screenshots
Icon palette
About this app
Beyond the hustle and bustle, rock climbing requires a moment of focused calm. What Splx aims to achieve is quite simple: Help you train smarter Share more interestingly Discover fellow travelers more naturally. What can you do at Splx? Carrying out training: It's not about blindly following the lines, but rather a traceable and iterative scientific exercise. The Training Timer on the Home page is like your training switch, allowing you to fully focus on the current training set. Eliminate the interference from your phone and simply start, complete, and record. Each tick of the timer is a solid step towards your goal. Interesting content: The joy of rock climbing is not limited to the climbing route. The jigsaw wall has two functions: one is to enter the fun rock-climbing jigsaw puzzle, and the other is to discover wallpapers. Turn the classic route rock point map and the stunning…
App details
What you can learn from Splx: Up for Fun
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Splx: Up for Fun's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Splx: Up for Fun runs a light set where the background shifts from screenshot to screenshot (first shot #ECECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCC474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.