Sampled from 6 of Sasolmed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C446C bg
#2E5E80
#248CAC accent
#FFFFFF text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 4 words on average (longest 5), mostly ALL CAPS, 40% speak to "you".
Access your Sasolmed membership wherever you are. We have developed the Sasolmed app, which will make managing your Option easier in just a few taps. Application features: As you navigate the app, you will be able to access your digital membership card, view your recent healthcare claims, and search your claim history for the past 12 months. The ‘Find a healthcare provider’ tool makes it easy to locate a healthcare provider, hospital, or pharmacy near you. You can also view your medical aid details, check your approved chronic conditions, track your benefit usage, and access important documents such as application forms, your medical aid membership certificate, and your tax certificate. Finally, the ‘My health’ tab provides access to your current health record. User notes: The Sasolmed app is available to download for all Sasolmed members. However, you must first register on the Saso…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Sasolmed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sasolmed runs a dark set with one background colour (#0C446C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #248CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.