Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Wait, What?'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#F4BC24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Your attention is limited. The news isn’t. There’s more news than ever, but keeping up with it shouldn’t feel like a full-time job. Wait, What? is built for people who want to stay informed without spending hours scrolling through headlines, reading the same story from five different places, or trying to piece together context on their own. Wait, What? curates the important stories across politics, business and technology, and brings everything you need to understand them into one place. Instead of an endless stream of disconnected headlines, stories are organized into timelines that show you what happened, what changed and how we got here. Get the context behind each story through background, key stakeholders, Q&As and analysis, without having to search for it. Short on time? Use Quick Read to get the essentials. Want to understand something properly? Switch to Detailed and go deep…
App details
What you can learn from Wait, What?
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Wait, What?'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wait, What? runs a light set with one background colour (#FCF4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4BC24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.