Screenshot style breakdown
Sampled from 6 of milkberi's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC849C accent
#111111 text
- #2log food, track meals, and review daily totals
- #3log weight and watch trends over time || | [<] Weight
- #4see trends, streaks, and consistency insights | [<] Day View [
- #5create custom meals and recipes you can log anytime
- #6share posts, meals, and progress with friends Social a
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 9.6 words on average (longest 11).
Screenshots
iPad screenshots
Icon palette
About this app
milkberi is a social health app designed for comfort and simplicity. Log meals with calories and portions Search foods and save custom foods Build reusable meals and recipes Set daily calorie goals and track progress Track weight over time Log calories burned from activities Share your journey with friends. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
App details
What you can learn from milkberi
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are milkberi's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: milkberi runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC849C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.