Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Pickl's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#846444 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the Pickl app, Legend. The home of fresh, fast food and the rewards that come with eating it. EARN ON EVERY ORDER Every AED you spend earns you a point. Simple as that. Points add up with every visit, every order, every time and they never stop working for you. Redeem them against purchases in-store and watch your balance grow the more you eat. CLIMB THE TIERS Your points don't just sit there. They move you up through five tiers - Little Pickl, Hero, Master, Champion and Legend each one unlocking better rewards than the last. Tier status is calculated on an annualised basis, rolling monthly, so there's always a reason to keep coming back. REWARDS WORTH EARNING The higher you climb, the better it gets. From birthday meals and early access to new menu items, through to free desserts, Pickl merch this is what Legend status looks like. YOUR BIRTHDAY, ON US Every year, without fai…
App details
What you can learn from Pickl
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Pickl's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pickl runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #846444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.