Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of The White House's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141C34 bg
#343B50
#C4A454 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The official White House mobile app keeps you connected to President Donald J. Trump and his administration like never before. Receive real-time breaking news alerts straight from the White House on key developments, executive actions, and national priorities. Stay up to date with the latest policy initiatives and topics shaping America's future—from border security and economic growth to energy independence and making America great again. Watch live streams of presidential addresses, press briefings, and events as they happen. Explore a rich video library featuring speeches, behind-the-scenes moments, and archived content. Browse a stunning photo gallery capturing historic moments and daily White House life. Access consolidated social feeds from official accounts in one place for seamless updates. Get early access to exclusive content releases before they're public. Plus, s…
App details
What you can learn from The White House
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are The White House's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The White House runs a dark set with one background colour (#141C34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4A454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.