Sampled from 3 of Bowl & Brew's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECE4 bg
#CFCFC8
#F4347C accent
#111111 text
Welcome to the official Bowl & Brew Loyalty App, your all-access pass to sweeter rewards every time you visit. Designed for our froyo lovers, coffee sippers, families and even your four-legged besties, our loyalty app makes earning rewards effortless. Simply scan your personal QR code in-store and start building credit with every visit. For every three visits, you’ll receive R10 in loyalty credit, plus enjoy a free birthday bowl with toppings to celebrate your special day. You can also add your kids and dogs to your profile so no one misses out on birthday surprises or free pup cups. As a member, you’ll unlock exclusive promotions, limited-time flavour drops, fun challenges, referral rewards, and tiered perks as you level up. No physical cards. No missed rewards. Just good vibes, great coffee, and swirls done right. Download the Bowl & Brew Loyalty App today and make every visit more …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Bowl & Brew's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bowl & Brew runs a light set with one background colour (#ECECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4347C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.