Screenshot style breakdown
Sampled from 3 of pager: real time chat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0424 bg
#2E2742
#8C2CFC accent
#FFFFFF text
Screenshots
Icon palette
About this app
Pager is the photo chat for your best friend, your OGs, your situationship, your LOML, your ride or die, and everyone precious in your life. Snap a pic, drop a message, keep the streak alive! Use the big camera on your home screen and take as many selfies as you wish. See your friends new photos directly in chat and reply in real time. Just like... you are hanging out in real time! No feeds. No randoms. On pager, everything is real. See you on Pager. Terms of Service: https://pager.you/terms.html Privacy Policy: https://pager.you/privacy.html
App details
What you can learn from pager: real time chat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are pager: real time chat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: pager: real time chat runs a dark set with one background colour (#0C0424) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C2CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.