Screenshot style breakdown
Sampled from 6 of '47: Sports Hats & Fan Apparel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C241C bg
#57423B
#7C6444 accent
#FFFFFF text
Screenshots
Icon palette
About this app
‘47 is a sports lifestyle brand established in 1947, rooted in premium headwear, fan apparel, and officially licensed team style. Shop the official ’47 app for hats, apparel, lifestyle collections, and gear across MLB, NBA, NFL, NHL, NASCAR, MLS, WNBA, MiLB, and 900+ colleges. Get closer to new arrivals, app-only drops, ’47 Family rewards, and the teams you love. SHOP HATS, APPAREL & COLLECTIONS Browse signature ’47 headwear, apparel, seasonal styles, collaborations, men’s and women’s new arrivals, trending products, and elevated edits from ’47 Select. SHOP YOUR FAVORITE TEAMS Shop officially licensed styles across baseball, football, basketball, hockey, college sports and more, from iconic franchises to hometown favorites. SAVE YOUR TEAMS Choose and save your favorite teams to make shopping faster and more personal. Find styles for the teams you follow most and discover personalize…
App details
What you can learn from '47: Sports Hats & Fan Apparel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are '47: Sports Hats & Fan Apparel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: '47: Sports Hats & Fan Apparel runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C241C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C6444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.