Screenshot style breakdown
Sampled from 4 of 锦悦优选's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9CCCF4 accent
#111111 text
Screenshots
Icon palette
About this app
锦悦优选这款是个人日常生活用品的专属商城 APP，家居清洁、洗漱护肤、厨卫用品日用百货全覆盖，精选高性价比好物，不用比价、不用囤货，按需选购，一键直达家门口，省时又省心，主打积分兑换 + 优惠购物模式。用户可通过签到、任务赚积分，用积分 + 现金低价兑换剃须刀、蓝牙音箱等数码家居好物，也能开通会员享专属福利，界面清晰，玩法多样。
App details
What you can learn from 锦悦优选
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 锦悦优选's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 锦悦优选 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CCCF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.