Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Butterfly Calling App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC9C34 accent
#111111 text
Screenshots
Icon palette
About this app
Want to talk without worrying about privacy? Butterfly makes it super easy. No complicated steps—just fast, clear audio and video calls that stay strictly between you and the person on the other end. Whether it is a quick voice chat or a long video call, you get complete privacy and a great calling experience. Why use Butterfly? Connect Instantly: Just tap and talk. No waiting around. 100% Private & Safe: Your calls are totally secure. What happens on the call, stays on the call. Clear HD Video: Smooth and clear video, even if your internet is a bit slow. Great Audio: Hear every single word clearly without annoying background noise. Call Anywhere: Connect smoothly with anyone, no matter where they are.
App details
What you can learn from Butterfly Calling App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Butterfly Calling App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Butterfly Calling App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC9C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.