Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of BBC World Service's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C0414 bg
#492734
#CC0404 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The BBC World Service app brings you trusted BBC News in multiple languages. Choose your preferred language edition to access news curated and produced by a team of BBC journalists dedicated to each language edition. Download the BBC World Service app to stay informed with impartial global and regional news wherever you are. Get stories that bring clarity, and trusted news in a rising tide of misinformation and disinformation. Watch live reporting and live TV, listen to podcasts, and explore video coverage, all in one place. Stay up to date across a wide range of topics including world news, politics, health, lifestyle, culture, business, science and technology, and the environment. The BBC World Service app helps you stay connected to the stories that matter most to you. Impartial global and regional news, top stories and analysis Headlines, features and expert analyses Bre…
App details
What you can learn from BBC World Service
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are BBC World Service's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BBC World Service runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C0414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC0404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.