Screenshot style breakdown
Sampled from 5 of Smilemoji's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5404FC bg
#6B27FC
#AC04E4 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Can‘t find the right meme when you need it? Snap one, make a GIF, or grab a ready-made pack — everything you need to level up your chats. Meme Packs – Find the Perfect Meme in Seconds Memes are organized by theme, mood, and scene, with new packs added regularly. Keep your chats lively and your meme game strong. Quick Capture – Snap It, Meme It Open the camera, capture a moment, and turn it into a meme right away. Edit on the spot: - Speed up or slow down to make the action funnier - Add text to say exactly what’s on your mind Video & Photo to GIF – Full Creative Control Import videos or photos and convert them to GIFs with one tap. The built-in editor gives you everything you need: - Speed up or slow down to get the timing right - Add a background to change up the scene - Add text to bring your thoughts to life - Add stickers for a fun finishing touch - Crop or adjust the aspect ratio …
App details
What you can learn from Smilemoji
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Smilemoji's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Smilemoji runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5404FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC04E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.