Screenshot style breakdown
Sampled from 5 of Yo-Chi UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC5C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Join the Chi Club with Yo-Chi’s NEW loyalty app! Forget the plastic card and collect your Chi Club points with ease here. Be rewarded everytime you buy a Yo-Chi & get a free Yo-Chi every year on your birthday! This Chi-filled app gives you the magic ability to do all of this! • Digital card access • Track your points • Access The Chi-Club exclusive coupons & deals • Check what frozen yogurts are swirlin’ in each store • Store Locator • Manage your account settings For exisiting Chi Club Members linking your accounts is done in minutes New to the Chi Club? Sign up through the app and begin the dream of being rewarded for eating delicious Yo-Chi Share The Chi & download the app today
App details
What you can learn from Yo-Chi UK
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Yo-Chi UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Yo-Chi UK runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC5C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.