Sampled from 5 of MaCapsule's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C3CDC accent
#111111 text
MaCapsule aide les pharmaciennes et pharmaciens du Québec à suivre l’actualité professionnelle et à trouver plus facilement des activités de formation continue. Fonctionnalités principales : • Résumé quotidien des nouvelles importantes • Alertes et mises à jour provenant de sources officielles • Liens vers les articles, avis et documents originaux • Catalogue de formation continue pour découvrir des activités pertinentes • Filtres et recherche pour trouver rapidement du contenu • Suivi des activités, attestations et heures de formation • Archives et éléments sauvegardés • Préférences de sources et de sujets MaCapsule est un outil de veille et d’organisation destiné aux pharmaciennes et pharmaciens du Québec. Elle ne remplace pas le jugement professionnel, les documents officiels ni les exigences des organismes de formation. Confidentialité : vos renseignements ne sont jamais vendus.…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are MaCapsule's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MaCapsule runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C3CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.