Screenshot style breakdown
Sampled from 5 of Hear Baby Heartbeat - Pumly's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#FC8444 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Hello, mama. Pumly is your gentle pregnancy companion a beautiful keepsake for the most magical chapter of your life. Capture the sounds of your belly, imagine what your future baby might look like, and save every milestone of the journey. — BELLY SOUNDS DIARY — Hold your phone gently against your belly and listen as Pumly amplifies the soft sounds of your changing body. Each session becomes a private keepsake recording you can save, replay, and treasure for years to come. — FUTURE BABY PHOTO — Curious who your little one will take after? Upload a photo of mom and a photo of dad, choose girl, boy, or surprise, and let Pumly's AI imagine your future baby. Save it. Share it. Smile every time you look at it. — PREGNANCY DIARY — Track your week, count down to your due date, and hold on to the small memories along the way. A calm, beautiful diary made for mamas-to-be — from t…
App details
What you can learn from Hear Baby Heartbeat - Pumly
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Hear Baby Heartbeat - Pumly's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hear Baby Heartbeat - Pumly runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC8444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.