Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Only What's Needed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#7CCCFC accent
#111111 text
Screenshots
Icon palette
About this app
OWN – Only What's Needed is India's first clean nutrition brand built on radical transparency. No misleading labels. Just ingredients you can trust, in amounts that actually matter. WHAT YOU CAN DO WITH THE APP - Shop the full OWN range directly from the app — from whey and plant protein to everyday nutrition essentials - Track your daily steps with our step tracking feature - Stay updated on new launches, offers, and community challenges WHY OWN? Every OWN product is formulated to do exactly what it says — nothing more, nothing less. Built by FoodPharmer (Revant Himatsingka), India's most trusted nutrition educator, to give you supplements that are honest by design. - Third-party tested - Transparent labeling on every SKU - Community-driven product development Download OWN today and take control of what goes into your body.
App details
What you can learn from Only What's Needed
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Only What's Needed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Only What's Needed runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CCCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.