Screenshot style breakdown
Sampled from 5 of 名古屋市プレミアム付き電子商品券's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCC4 bg
#DDDDAC
#FCF404 accent
#111111 text
Screenshots
Icon palette
About this app
「名古屋市プレミアム付き電子商品券」はスマートフォンで電子商品券の申込・購入・利用ができるアプリです。 ＜申込・結果確認＞ アプリ内で申し込みが可能です。応募多数の場合は申込者全員が購入できるよう、名古屋市が抽選を行い購入口数を決定します。決定した購入口数は申し込み口数に満たない場合があります。決定した購入口数はアプリ内で確認いただけます。 ＜商品券の購入＞ 商品券の購入はアプリの案内から購入期間内に手続きを完了くだい。支払方法はクレジットカードやコンビニエンスストアなど複数の方法から選択できます。購入後はプレミアム分を加算した金額が、アプリ内の電子商品券残高に反映されます。 ＜店舗での利用＞ アプリ上で商品券を選択、取扱店の二次元コードを読み込み、支払金額を入力することで利用いただけます。 ＜注意事項＞ 本アプリにおける商品券の抽選は、名古屋市が独自に行うものであり、Apple Inc.及びApple Japan Inc.とは全く関係ありません。
App details
What you can learn from 名古屋市プレミアム付き電子商品券
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 名古屋市プレミアム付き電子商品券's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 名古屋市プレミアム付き電子商品券 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCC4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCF404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.