Sampled from 4 of Haarspullen.nl's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64045C accent
#111111 text
Haarspullen.nl is dé beautyshop voor alles op het gebied van beauty, haarverzorging en professionele kappersproducten. Of je nu op zoek bent naar een fijne shampoo, een voedende conditioner, een herstellende treatment, haarverf of haarstyling producten voor elke look: in onze app vind je alle haarproducten die je nodig hebt om jouw haar en beauty routine compleet te maken. Met topmerken zoals Olaplex, Wella en L'Oréal shop je eenvoudig de producten die passen bij jouw haar, snel en altijd binnen handbereik. Wat je kunt verwachten van de Haarspullen app: - Exclusieve kortingen en acties speciaal voor app gebruikers - Loyalty shop: free gifts en spaar voor extra voordelen! - Exclusieve app features: continue updates en unieke functies binnen de app - Nieuws en aanbiedingen direct in je app - Snel inzicht in je account en bestellingen - Herhaal je bestelling met één klik - Altijd up-to-d…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Haarspullen.nl's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Haarspullen.nl runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64045C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.