Sampled from 3 of Cape Medical Response's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8C0C0C accent
#111111 text
he CMR Member App is the official mobile application for members of Cape Medical Response, providing fast, convenient access to emergency medical assistance and a range of exclusive member benefits. Designed with your safety in mind, the app places professional emergency support just one tap away while giving you easy access to your membership information, digital membership card, family member management, and important updates from CMR. Members can also enjoy the benefits of the CMR MyCard rewards programme, including partner discounts, exclusive offers, and savings tracking, helping you get more value from your membership every day. Key Features One-Touch Emergency Assistance: Quickly request emergency medical support when you need it most. Digital Membership Card: Access your membership details anytime, anywhere. Family Member Management: View and manage covered family members l…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Cape Medical Response's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cape Medical Response runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.