Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of EML's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4FC bg
#D6D6DD
#949CE4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
EML puts South Africa’s Standard Treatment Guidelines and Essential Medicines List (STG & EML) in your pocket — fully offline, searchable, and free for every healthcare worker. Browse three national guideline books: • Primary Healthcare STG & EML • Hospital Level (Adults) STG & EML • Paediatric STG & EML With more than 1,500 clinical sections covering diagnosis, treatment, medicines, contraindications, and referral criteria, EML is built for busy clinics, wards, and community health settings where reliable reference material matters. FEATURES • Offline-first — all content is bundled in the app; no internet needed to read guidelines • Fast search — find conditions, sections, and medicines across all books, with optional book filters • Structured sections — Overview, Medicines, and Referral tabs for quick clinical reference • Favourites — save sections you use often for one-tap access …
App details
What you can learn from EML
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are EML's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EML runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #949CE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.