Screenshot style breakdown
Sampled from 3 of IWC Aquatics and Rec's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2464EC accent
#111111 text
- #2. Member ID
- #3Body Balance Tue 6.30pm 6:30 PM Leichhardt Park Aquatic.
Captions read from the screenshots (OCR, may contain small errors): 2 headlines, 6 words on average (longest 9).
Screenshots
Icon palette
About this app
Discover the ultimate way to stay connected with your community and manage your recreational activities! Designed to provide a seamless and personalized experience, our app makes it easy to sign up for activities, manage your schedule, and more. Key Features: Activity Registration: Quickly find and register for activities, classes, and programs that interest you. Smart Search: Use our intuitive, AI powered search to find exactly what you're looking for, from swim classes to yoga sessions. Membership Management: Easily access and scan your membership card, manage memberships, and even freeze them when needed. Schedule Management: Keep track of your activities and those of your family members, with the option to add events to your phone’s calendar. Digital Check-In: Use your phone to check into facilities and activities, no need for physical ID cards. Secure Payments: Pay for activ…
App details
What you can learn from IWC Aquatics and Rec
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are IWC Aquatics and Rec's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IWC Aquatics and Rec runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2464EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.