Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Period Tracker & Calendar's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECF4 bg
#DDCFD6
#BC2C64 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Discover the ultimate companion for women’s health and reproductive wellness with the Period Tracker & Calendar. Created to offer a serene, elegant, and secure environment, this app helps you track, understand, and predict your menstrual cycles, ovulation periods, and overall health status. Whether your primary goal is cycle awareness, trying to conceive, birth control, or health monitoring, our intelligent predictions adapt to your body’s unique patterns. Key Features: Intelligent Cycle & Ovulation Predictions Understand your body with cycle forecasts. Get exact dates for your next period, fertile window, and peak ovulation day. The app automatically calculates your cycle averages and alerts you to irregularities, giving you complete clarity. Comprehensive Health & Symptom Logging Track your body’s signals with over 30 options. Log daily moods (happy, calm, sad, anxious, angry), pai…
App details
What you can learn from Period Tracker & Calendar
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Period Tracker & Calendar's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Period Tracker & Calendar runs a light set with one background colour (#FCECF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC2C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.