Sampled from 5 of MetService Rural Weather's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#543C1C accent
#111111 text
New Zealand’s favourite rural forecasts are available in a handy smartphone app. The app is free of charge. Features include: • 10 day regional forecasts for 29 rural regions • Severe weather information • 2-hourly wind, temperature and rainfall forecasts for the next 48 hours • 7.5 minute Rain Radar • 3 day and 5 day rainfall forecast imagery • The latest MetService TV Rural Outlook video • Daily past weather for the last seven days • User selected default location which is saved as the preference The app does not include urban forecasts, marine information, mountain information or maps that are not included in the list above. The app is developed for smartphones and is not supported for tablets. Full terms and conditions regarding the purchase and use of MetService mobile applications are available here: http://www.metservice.com/about/application-terms. Note that this app is supp…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are MetService Rural Weather's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MetService Rural Weather runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Weather apps approach the same problem? Browse more Weather apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.