Sampled from 4 of Farmsy - Farmers Market's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#74CCFC accent
#111111 text
Vers van de boer, niet uit de fabriek. Het lekkerste eten, zoals fresh produce bij jou in de buurt haalt zelden de supermarkt. Farmsy helpt je het te vinden. Farmsy is jouw farm-to-table marktplaats voor streekproducten en verbindt je met lokale boeren, boerderijwinkels, stalletjes langs de weg, melktaps, imkerijen, kwekerijen, boomgaarden, wijngaarden en molens door heel Nederland. Ontdek verse producten van het seizoen, rechtstreeks van de bron — en elke dag komen er nieuwe verkooppunten bij. Open de app en zie in één oogopslag waar je vers, lokaal eten bij jou in de buurt kunt kopen. // WAAROM FARMSY - Ontdek de verste streekproducten, rechtstreeks van de boeren bij jou in de buurt. - Eet met de seizoenen mee, zoals eten hoort te smaken. - Steun lokale boeren rechtstreeks en houd meer geld in je eigen regio. - Weet precies waar je eten vandaan komt. // WAT JE KUNT DOEN - Blade…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Farmsy - Farmers Market's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Farmsy - Farmers Market runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74CCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.