Sampled from 6 of BabyPath: Newborn Baby Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C4CFC bg
#7265FC
#AC9CFC accent
#FFFFFF text
BabyPath is a calm, private newborn and baby tracker that grows with your child, from the first feed to age 18. Log breastfeeding, bottles, sleep and nappies in a few taps, follow growth on WHO charts and vaccine schedules for 32 countries, keep every record on your own device, and walk into each checkup prepared. LOG THE DAY IN SECONDS • Feeds (breast timer with left/right, bottle, pumping, solids), sleep, nappies and tummy time • Quick Add, or type one sentence to log a few things at once • Scan a caregiver's handwritten care note and confirm the entries it finds • Timers on the Lock Screen, in Live Activities and the Dynamic Island, on widgets and Apple Watch HEALTH RECORDS IN ONE PLACE • Vaccine schedules for 32 countries, from birth to age 18, with reminders • Medication, fever and symptom logs: records only, never dose suggestions • A 3D teeth chart, from the first tooth to the …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are BabyPath: Newborn Baby Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BabyPath: Newborn Baby Tracker runs a dark set where the background shifts from screenshot to screenshot (first shot #5C4CFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC9CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.