Sampled from 6 of BabyPath: Newborn Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4F4 bg
#DDD6D6
#CCA484 accent
#111111 text
BabyPath is a calm, private newborn tracker built for the first year — feeds, sleep, diapers, pumping, growth, vaccines and doctor visits in one place. Data stays on your device by default; family sharing is opt-in via iCloud. TRACK THE DAILY RHYTHM • Feeds — breast (left/right timer), bottle, formula, solids • Sleep sessions with Live Activity and Dynamic Island • Diapers, pumping, tummy time and milestones • One-tap Quick Add, Siri Shortcuts and Apple Watch • Widgets on the Home Screen and Lock Screen GROWTH THAT MAKES SENSE • WHO 0–24 months percentile charts (weight, length, head) • Fenton preterm charts for NICU families • Neyzi–Bundak charts for Turkish pediatric standards • Clear percentiles — never a diagnosis HEALTH RECORDS, ORGANIZED • Country-aware vaccine schedule and reminders • Medication log (record only — no dose recommendations) • Lab results with photo/OCR import • …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are BabyPath: Newborn Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BabyPath: Newborn Tracker runs a light set with one background colour (#FCF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CCA484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.