Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of ScotRail: New Official App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C2C74 bg
#3B4987
#742C94 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Download the new official ScotRail app to plan your journey, buy tickets and track your train in real time. You’ll never pay any booking or payment card fees – ever! And remember, there are no peak fares on ScotRail services. Plan and buy easily. Get your ticket straight to your mobile, including Season Tickets and Flexipass. Bought tickets online? They’ll seamlessly appear in your ScotRail App. Choose to pay with Apple Pay, PayPal, credit or debit card.
App details
What you can learn from ScotRail: New Official App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are ScotRail: New Official App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ScotRail: New Official App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C2C74) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #742C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.