Sampled from 3 of FreshTerra's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C2C1C bg
#2E493B
#7C3C0C accent
#FFFFFF text
FreshTerra is redefining food shopping in India, your trusted destination for fresh, wholesome, and gourmet essentials, bringing five-star quality at wow prices with seamless omnichannel convenience. FreshTerra began with one simple belief: high-quality food should be accessible and affordable for everyone. In a world where grocery shopping often means compromising on freshness, purity, and trust, we set out to create a better way one rooted in honesty, quality, and care. At FreshTerra, we bring food back to what it should be: clean, honest, and wholesome. From live cold-pressed oils and freshly ground atta to pure spices, every product is crafted and sourced with uncompromising standards, so you know exactly what reaches your table. As an omnichannel food destination, FreshTerra brings together the best of everyday essentials and gourmet indulgence all under one roof. At FreshTerra, ev…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are FreshTerra's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FreshTerra runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C2C1C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C3C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.