Sampled from 6 of Ratemate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4C0C0C accent
#111111 text
45 minutes of scrolling and still nothing to watch. Your mates already found it. ratemate: ratings from people you actually know. That resto everyone's posting about — is it really a 4.7? And your closest mates: do you actually know what they'd call Trash? Rate movies, shows, restaurants, cafes, places, hotels, products, books, and even moments, then see what your mates loved (or trashed). No anonymous star ratings, no strangers' opinions. Trust your circle, not the crowd! RATE ANYTHING Leave your mark. Slide the bar from Trash to Banger, ratemate's signature four-tier scale. Add photos and a comment to tell the story behind your rating. If something isn't in any catalog, capture it as a Moment and rate it anyway. A FEED YOU CAN TRUST No algorithm, just mates. Your home feed is built from your mates' latest ratings. Comment on their takes, save what you want to try, and share finds di…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Ratemate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ratemate runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.