Screenshot style breakdown
Sampled from 6 of Tanishq (A TATA Product)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4C0C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
India’s favourite jewellery brand - Tanishq (A TATA Product) is here to simplify your online jewellery shopping. Our stunning range of jewellery - from striking rings to gorgeous earrings, petite pendants to magnificent neckwear, classy bangles to dainty bracelets and more – all at your fingertips! Our exquisite range of jewel pieces strike the perfect balance between traditional charm and contemporary appeal and now you can shop for our wide collection of gold, diamond, platinum, solitaire and gemstone jewellery from the convenience of your home. You can also book an appointment and visit the nearest Tanishq store through the app. What’s more? Get access to all latest Tanishq Collections in just 2 clicks at the comfort of your home Register today and get a Rs 500 off on your first online Tanishq purchase UV Sanitised packaging & a contactless delivery process Free shipping, cash on…
App details
What you can learn from Tanishq (A TATA Product)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Tanishq (A TATA Product)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tanishq (A TATA Product) runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.