Sampled from 6 of MCQ Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4FCFC bg
#D6DDDD
#9CC444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
MCQ Rewards puts your loyalty membership in your pocket. Join the MCQ Supermarket rewards program to earn points on your shopping, unlock personalized offers, and keep every reward in one place. KEY FEATURES • Loyalty & offers - See personalized offers and member deals in one tap • Points & rewards - Track your points balance and redeem rewards in-store • Digital member card - Show your membership at the till, no plastic card needed • Purchase history - Review your past shops and receipts anytime • Store finder - Find your nearest MCQ store and opening hours Simple, rewarding, and made for MCQ members. Download MCQ Rewards today and get more from every visit.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are MCQ Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MCQ Rewards runs a light set with one background colour (#F4FCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9CC444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.