Sampled from 5 of Online Home Shop's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCCA4 bg
#DDB390
#FCDC24 accent
#111111 text
Shop Online Home Shop from your iPhone. Browse thousands of products across bedding, curtains, cushions, rugs, throws, furniture, garden, bathroom, kitchen and more. The OHS app gives you a faster, easier way to discover homeware, check the latest offers and manage your shopping on the go. With the OHS app you can: • Browse new arrivals, bestsellers and seasonal ranges • Shop bedding, curtains, home accessories, garden and furniture • Search and filter products quickly • View product details, prices, images and availability • Add items to your basket and check out securely • Sign in to manage your account and track your orders • Get updates and offers straight to your phone, where enabled Whether you are refreshing a room, finding a bargain or shopping everyday home essentials, the OHS app makes it easy to shop Online Home Shop from anywhere.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Online Home Shop's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Online Home Shop runs a light set where the background shifts from screenshot to screenshot (first shot #FCCCA4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.