Sampled from 6 of Beloved: Bible for Women's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4ECE4 bg
#D6CFC8
#5C4C2C accent
#111111 text
Beloved is a Bible app for women, with someone in it to talk to. Ask anything, any hour. A verse that doesn't sit right. A question you've carried since you were nineteen. A day that took more than you had. You get a real answer back — grounded in Scripture, citing chapter and verse, so you can turn to the page and see it for yourself. No reading assignment to get through first. No search box. Something closer to a friend who knows the text well and stays with the question as long as you need — at 6am with a baby on your shoulder, or at midnight when the house is finally quiet. YOU CARRY MORE THAN ANYONE SEES The worry you don't get to put down at night. A marriage that needs work. A child who needs you at 3am. The parent who is fading, the friend you have outgrown, the yes you gave when you meant no. Bring any of it here and Scripture meets it — not a slogan, an actual passage, with…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Beloved: Bible for Women's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Beloved: Bible for Women runs a light set with one background colour (#F4ECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C4C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.