Sampled from 6 of Bloomingdale's: Luxury Fashion's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECE4 bg
#CFCFC8
#64442C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Welcome to Bloomingdale's, the home of luxury brands and designer fashion for over 150 years. Seamlessly shop your favorite fashion brands, home decor, registry gifts, best-selling beauty, coveted pairs of shoes, designer handbags, and exquisite jewelry – all in one place. Tap into your personal style with the Bloomingdale’s app, and become a Loyallist to earn points towards Rewards every time you shop. Find everything you need when you filter your search to pinpoint your favorite brands and designer fashion in a few clicks. Easily track your orders, and get alerts when your favorites are on sale. The Bloomingdale’s app is packed with features that make it easier than ever to shop on-the-go. Download today to shop the fashion brands you know and love. Bloomingdale’s App Features: Access style and fashion advice - Find everything you need, including product recommendations, b…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Bloomingdale's: Luxury Fashion's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bloomingdale's: Luxury Fashion runs a light set with one background colour (#ECECE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64442C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.