Sampled from 6 of Hippocampus Scan's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04CC94 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6.7 words on average (longest 9).
Hippocampus Scan is de event-app voor onderwijsinstellingen. Met je telefoon scan je bezoekers en studiekiezers, en elke scan komt direct in het bijbehorende dashboard. De app bestaat uit twee modules: Entree Scan en Lead Scan. Met Entree Scan regel je de toegang: scan bezoekers bij de ingang van bijvoorbeeld een open dag, een presentatiezaal of een ander event. Deze scans komen direct in je Hippocampus-dashboard. Met Lead Scan verzamel je leads op de beurs: scan de studiekiezers (prospects) die bij je stand langskomen, voeg ter plekke een notitie toe en wijs quick labels toe voor een gerichtere follow-up. Deze leads komen eerst in je event-dashboard, klaar om op te volgen met je mailflows. Waarom Hippocampus Scan: - Entree Scan: scan toegang bij de ingang van je open dag of event - Lead Scan: scan leads op de beurs, met notities en quick labels - Scannen in seconden, ook offline …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Hippocampus Scan's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hippocampus Scan runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04CC94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.