Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Amex Thailand's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#044CA4 bg
#2765B0
#6494D4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Amex® App allows Cardmembers to manage their American Express Card account on mobile, including access to your Card account summary, transaction history, Card activation, and view your Rewards points. The app uses the same login credentials as the Amex Experiences App online Card account and supports Touch ID and Face ID login on supported devices.
App details
What you can learn from Amex Thailand
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Amex Thailand's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex Thailand runs a dark set with one background colour (#044CA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6494D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.