Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Omi: Video Chat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#543424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Meet new people, discover profiles, and send video chat invitations to people who catch your attention. OMI is a social discovery app that helps you connect with new people, create your own profile, and communicate through video chat. Create your profile, add photos and information about yourself, discover different users, and send a video chat invitation to someone you’d like to talk to. OMI is designed for people who want to meet new people and enjoy a more natural, face-to-face communication experience online. What Can You Do with OMI? Video Chat Enjoy a more natural and engaging way to communicate through video chat. Send an invitation and start a video conversation when the other person accepts. Send Video Chat Invitations See someone you’d like to talk to? Send them a video chat invitation. Once they accept, you can start a video conversation directly. Discover New People …
App details
What you can learn from Omi: Video Chat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Omi: Video Chat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Omi: Video Chat runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #543424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.