Sampled from 6 of MakoSwim's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04B4D4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
MakoSwim is the complete platform for swimming performance management. Plan seasons, write and share workouts, analyze races, track wellness, and coach with an AI assistant that knows your team, and can execute all common workflows for you so you can do what you love -- plan training and coach. FOR COACHES • Write sessions in a purpose-built workout editor with automatic volume, energy zones, and per-group individualization • Plan a full season with phases, weekly targets, and planned vs actual tracking • Analyze races frame by frame with timing, splits, and drawing tools on your race videos • See team analytics for volume, load, attendance, and stroke distribution • Monitor athlete wellness with daily check-ins, trends, and early warnings • Run test sets and leaderboards, and keep results organized meet to meet • Ask MAKO AI to draft sessions, build season plans, and ans…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are MakoSwim's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MakoSwim runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04B4D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.